Instaclustr Insights provide meaningful insights into team members’ work lives. This time it is Patricia Tantow, Chief Marketing Officer, Instaclustr
What does your role at Instaclustr entail?
As the Chief Marketing Officer, I am responsible for designing marketing programs that drive customer growth, engagement, and retention. I am also in charge of the company’s global brand and communication strategy.
As today’s marketers are inundated with exorbitant volumes of data and marketing tools, it is also my job to set a strategy to take advantage of the right data and tools.
What does a typical day look like for you?
I like to start my week with a review of all current marketing activities and KPIs. I’m especially interested in funnel movements, conversion data, and whether we will hit our quarterly targets. I use this information and the underlying data analysis to dictate which areas require my immediate attention.
I then spend a lot of time meeting with my team discussing ideas, planning, as well as digging into the analytics from the numerous marketing platforms that we use.
As an executive of the company, I am also involved in leadership meetings throughout the week in which we discuss strategic opportunities, threats, solutions for bottlenecks, and much more.
How did you first become interested in Marketing as a career?
I come from an engineering and finance background, and throughout my career I’ve always considered myself a data-driven marketer. My initial encounter with marketing happened when I joined a Cybersecurity startup in 2003, where I was asked to run a full analysis of sales data and determine where additional funds should be invested to drive growth. That’s when I became interested in the demand generation part of marketing because it is highly measurable and requires the use of sophisticated analytic and marketing tools. During that time, I recognized the importance of having an accurate system of record and tying marketing data to sales performance using the right tools and integrations.
I really enjoyed seeing the impact demand gen was having on revenue and expanded my skills to other areas like product marketing, PR/AR, and brand, seeing how each part had a direct or indirect influence on revenue.
When did you join Instaclustr–and why?
I joined Instaclustr in January 2020 because I wanted to be part of a company that provides exceptional services and solutions that are very much needed in the market. I was really impressed with the execs and founding team, the culture, and the company’s commitment to open source.
What’s been your favorite part about Instaclustr since joining?
I’ve been really impressed by Instaclustr’s company culture because we value performance, achievement, and team collaboration. From my very first days I felt a strong spirit of camaraderie.
In your opinion, what makes someone a good fit to be in the Marketing Team
Generally, here’s what we look for in a candidate:
- Someone who is smart and creative, yet humble
- Is data-driven and has a good understanding of various MarTech in their area
- Is a great team player and understands that we depend on each other to succeed
- Is quick to learn and adapt to new situations and change in strategy.